I was emailed a week ago by Dove Men+Care saying they were big fans of my blog and that they wanted to invite me to attend the second/third round games of the Men’s NCAA Basketball Tournament. I honestly thought it was fake at first. I’m a huge supporter of their products . I use everything they make from the soap to the deodorant. Attending the games was an Easy Decision to me because it was something I’ve never experienced before. I want my readers to know that you should keep pursuing your dreams and enjoy the journey , because you never know who’s watching and inspired by it .
NEW Dove® Men+Care® NCAA® Campaign Makes One Decision Easy For Sports Fans Amidst A Tournament Filled With Tough Choices
Men’s lives are full of tough decisions. During March Madness® sports fans are faced with a myriad of choices, from eagerly awaiting Selection Sunday decisions, to picking which teams will go all the way in bracket selections. This March, Dove® Men+Care® is making one decision easy for men, off the court. Throughout the 2014 NCAA® Men’s Division I Basketball Championship, a new campaign from the brand will shine a spotlight on basketball’s top decision makers to show sports fans that Dove® Men+Care® is an easy decision for men’s grooming routines (during game day and beyond).
The new ‘Easy Decision’ campaign includes a video series featuring seasoned basketball decision makers and coaches Frank Vogel and Jay Wright. As top professional and NCAA® head coaches Vogel and Wright decide team line-ups and high-pressure plays almost daily, however there is one easy decision on which both men agree – Dove® Men+Care®. The ‘Easy Decision’ campaign will highlight how Dove® Men+Care® body wash and bar offer more care for men’s skin1. The videos will air throughout March Madness® programming as part of Unilever’s multi-year NCAA® Corporate Partnership with CBS Sports and Turner Sports, and on www.youtube.com/dovemencareus.
“Vogel and Wright are experienced decision makers who have to make incredibly tough choices under pressure and while on the clock,” said Rob Candelino, Vice President for Unilever Skincare. “Dove Men+Care has partnered with these top decision makers to show guys everywhere that no matter what type of tough every day choices they face, choosing products with more care for your skin is an easy decision.”
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